Editorial product pages
Modular sections for maker notes, materials and care, so each launch can tell its own story without a developer.
Studio concept · Hollowpine Home
A storefront that sells the story, not just the stock
A custom commerce experience for a small home goods brand: editorial product pages, a one-page checkout and an admin a five-person team can run.
- Brand
- Hollowpine Home
- Sector
- Direct-to-consumer home goods
- Location
- Denver, Colorado
- Services
- E-commerce, Design
Hollowpine Home is a fictional brand. This studio concept shows how Egoryx would approach a real brief like it; it is not client work and reports no results.
The challenge
Where they are stuck.
Hollowpine makes cedar planters, wool throws and camp cookware in small batches outside Denver. Customers who find the brand at farmers markets love it, but online it looks like every other template store and the craft gets lost.
The team also outgrew their plugins. Pre-orders, limited drops and gift notes are handled by hand in a spreadsheet, and the checkout asks for the same address twice.
Our approach
How we would tackle it.
- 01
Shop along with real customers
We would sit in on market days and order calls to learn which details make people buy: the maker, the material, how it ages. Those become the bones of every product page.
- 02
Design the page around the product
Large photography, a short maker note and care details sit above the fold, with sizing and shipping answers right next to the button instead of buried in a FAQ.
- 03
Build only what the team needs
A headless storefront on Next.js with Stripe payments, plus a lean admin for drops, pre-orders and gift notes. No monthly app stack to manage.
What we would build
The pieces that do the work.
One-page checkout
Address autocomplete, Apple Pay and Google Pay, gift notes and clear US shipping options on a single, accessible page.
Drops and pre-orders
Scheduled launches, waitlists and capped quantities, with automatic emails when stock lands.
Small-team admin
Orders, inventory and customer notes in one place, designed for a phone in the warehouse as much as a desk.
Deliverables
What the team walks away with.
- Storefront design system
- Next.js storefront
- Stripe checkout
- Admin dashboard
- Product page templates
- Launch email flows
What we would measure after launch
- Checkout completion
- Product page to cart rate
- Repeat purchase rate
- Time the team spends on order admin
Have an idea? Let's build what's next.
Tell us where you want to go. You will get honest advice, a clear plan and a fixed scope before any work begins.